Children's campaigns
From Southern Africa, Denmark, Slovenia, and Austria, I had the chance to engage on a global level with retailers from diverse regions, each with distinct work methods, cultural nuances, norms, and goals. This added an extra layer of challenge and provided valuable learning experiences to managing retail campaigns.
Co-creating and tailoring concepts for local markets demanded a deep understanding of each country, close collaboration with insights and market experts, and ultimately, finding the balance between meeting client expectations, satisfying end consumers, and preserving business objectives.
My role as campaigns project manager
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Plan the comprehensive overview of the campaign
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Collaborate with various business departments to achieve campaign objectives
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Meticulously manage time and cost aspects of the campaign
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Create marketing activations for in-store execution, including POS materials (banners, displays, leaflets, posters, shelf strips, etc.)
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Coordinate with the brand for approval on marketing items
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Liaise with licenses for approval of co-created content
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Collaborate with different franchisers to bring the campaign to life
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Project and forecast potential outcomes of the campaign
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Analyze campaign performance for continuous improvement
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Engage with clients, managing relationships and addressing their needs
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Facilitate supplier collaborations for seamless campaign execution.
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