General campaigns
Glassware. Dinnerware. Cookware. Kitchen essentials and more
As a Campaign Project Manager for retail loyalty programs across the Nordic, CEE, and African regions, I wear many hats. From steering project execution and crafting market-specific content to seamlessly integrating marketing campaigns, managing budgets, and collaborating with suppliers and FMCG companies – I'm on it! Optimising sales performance and nurturing strong client relationships are all in a day's work.
Cheers to savings with Fontignac glassware. Shoppers in South Africa and Namibia can now collect & redeem Fontignac glassware with a 75% discount at Food Lover's Market!
To ensure an excellent shopper experience during the campaign, extensive staff training, manuals were created and in store execution carefully rolled out
Royal VKB knives and Nutribullet available at Spar, offering substantial discounts and delighting shoppers.
Stamp-based campaigns prove highly effective when paired with high-value items from well-recognized brands at attractive prices. Designing a campaign that brought these three elements together to create a sweet spot was both exciting and challenging, requiring careful prediction, forecasting, and analysis.
As South Africa, Botswana, Namibia and Eswatini entered into summer and festive season. Spar offers its shoppers the opportunity to collect a limited edition range of glasses and blender accessories from the prestigious brand Spiegelau.
Another interesting campaign that included fast deadlines the need for fine attention to detail and collaboration with not only 1 but 5 different regions, with their own particular needs and objectives.
SHOP, STICK, and SAVE – in that precise order. Food Lover's Market offered shoppers a variety of high-quality Blomus dinnerware during this promotion.
This campaign involved collaboration with suppliers, necessitating communication and collaboration with both the brand and retailers. Additionally, coordination with various product brands was integral to the campaign's success. Juggling these dynamic elements made working on the campaign exceptionally enjoyable.
Creating the ultimate cooking experience for shoppers, Zwilling cookware made its debut in Denmark. Over the course of 22 weeks, devoted customers had the opportunity to redeem a curated selection of premium-quality cookware.
This campaign proved to be particularly intriguing, offering valuable insights and providing me with a fresh understanding of a new market.
A continued danish experience, Boretti knives were offered to loyal consumer for 15 weeks in Q4 over the Christmas period.
Implementing the campaign for a perceptive and detail-oriented client required precision, simplicity, and an approach that seamlessly integrated the unique characteristics of the Danish market.
Gallery
