Projects
Reflecting on my journey, I've had the privilege of working on fantastic projects with top-notch brands and licenses like Disney, Mattel, Mondelez, Zwilling, and more. If you're curious about the ins and outs, the highs and lows of each project, take a moment to explore. Enjoy the insights and feel free to reach out with any questions!
Children's campaigns
The joys of childhood and the fun of play extended into retail grocery shopping.
The magic happens when co-creating new, and thrilling loyalty campaigns, that incorporate both licensed ( Disney Pixar, Marvel, Studio 100) and non-licensed ( Backyard Buddies, Little Village) brands and franchises.
Managing these campaigns is a challenge worth taking, and the creative process adds an extra layer of excitement to project management.
Take a look at the projects I had the opportunity to work on
General campaigns
In the realm of food retail, a customer who remains loyal to a specific retailer deserves to be rewarded and enticed to return. Tactical loyalty achieves just that. Delving into short-term loyalty programs in retail has been an exciting journey.
The dynamic retail environment, collaboration with suppliers, and ensuring effective in-store execution and campaign visibility make it a worthwhile experience.
Check out some of the projects I've had the pleasure of working on.
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Additional activations
My experience in marketing and brand management extends beyond the trade sector to encompass both brand and FMCG. During my time at Smollan, my focus centered on Mondelez and Unilever brands. I took charge of in-store services, overseeing aspects like merchandising, in-store promotion execution, and prioritizing correct product visibility and placement.
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Additionally, as a Marketing and Brand Activation Coordinator at Mattel, I had the hands-on opportunity to spearhead the entire process—from preparing showrooms to crafting trade and consumer catalogues, managing toy expos, and contributing monthly inserts to Barbie magazine.
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Take a glimpse of some interesting tasks I worked on
*Please note that no private or confidential business information has been disclosed. All shared details pertain to past, completed projects, readily accessible online. Information regarding ongoing or new campaigns will not be shared or displayed.